The world around us is changing, and even though some do not want to see it, the development of hybrid events is inevitable. Corona, lockdown or pandemic, call it however you want, it all has the same result; and so that the process of hybrid events development accelerated. Due to all the measures and restrictions we started to be in a situation like never before.
New realities – New decisions
Could you have imagined a global dealer meeting online in 2019? Now, you wouldn't even bat an eye at it. The event segment has changed, and it's up to each of us to adapt. When you consider whether to remain in a so-called standby mode or to adjust, perhaps a well-known event blog with its predictions for the near future will help you make your decision. The automotive industry is adapting to the situation very quickly. One premium brand has already announced that by the end of 2020, you will be able to enter the online “space“ and present directly from the car.
WHAT NEW OPPORTUNITIES DOES A HYBRID EVENT OFFER?
Many of you might argue that no technology can replace personal contact. While this is true, the emergence of hybrid events brings new possibilities and associated benefits. A fundamental requirement for entering the online space is streaming the event. You can stream your event using well-known free services on platforms like Facebook or YouTube. However, closed web platforms, often customized to reflect your corporate branding, offer much greater potential, adding significant value to your streaming experience. Participants can engage in voting, pose questions to presenters, and create networking groups. Additionally, it’s worth mentioning the opportunity for generating extra revenue through paid online access.
TECHNICAL OPTIONS FOR HYBRID EVENTS
Another exciting possibility is the use of remote access. One or more guests can appear on a display medium (e.g., an LED screen) through "picture-in-picture" windows via platforms such as Zoom, Teams, or Webex. For tips on effectively managing online participation, refer to our article on How to Successfully Handle Online Meetings. If you previously considered inviting an exclusive presenter but were constrained by budget, now you have a solution. A guest can present live at your conference from the other side of the globe at significantly lower costs.
SAFETY MEASURES
The unprecedented situation brought about by the COVID-19 pandemic has led to the establishment of new global recommended standards. There are various options available in the market to minimize risks at events. These range from basic hygiene measures and socially distanced seating to air purification using UVC lights and enhanced personnel protection. For more details, please refer to our article: COVID-19 – Measures.
THERE'S ALWAYS A SOLUTION
The pandemic's measures have impacted the events sector, alongside tourism, more than many other industries. The innate human drive to seek new ways to survive is stronger than ever, so let’s hope that everyone finds their own new path forward.
Team Hurricane - Always Happy to Help
