ICML – Lugano

Thousands of experts and visitors from different countries took part in the exhibition in Lugano, Switzerland, where we delivered technical solutions for two different stands, both in one place.

Takeda's stand was interesting with its design solution.

We implemented the projection based on the client's requirements. The shape of the image was atypical not only in its ultra-wide format, but also in its way of curving. The challenge for us was to keep the image in focus across the entire width and depth. The best solution was a Panasonic laser video projector.

The central element of the second Regeneron stand was the Gloshine 2.6 mm LED screen, on which we played presentation content from the client using PIP (picture in picture). On the sides of the stand, we placed large-format LCD screens measuring 85" - in portrait format.

In the space of both stands, discussions and educational meetings were held with doctors and professors from the fields of biology and pathology about the latest oncological research and its results.