FIP World Congress | Copenhagen

Exhibition Booth for HALEON 

For the global healthcare company HALEON – whose brands such as Sensodyne, Parodontax, Aquafresh, Voltaren, Panadol, and Centrum rank among the world’s best-known names in oral health and consumer healthcare – we delivered the full technological infrastructure of their largest exhibition booth at the prestigious FIP Congress in Copenhagen

Our task was not only to provide flawless technical execution, but also to design an environment whose atmosphere and functionality would amplify brand communication and enhance the visitor experience. The booth also included professional technical support for presentations by distinguished guests and speakers – among them British mnemonist Dominic O’Brien, Guinness World Record holder, and UK-based nutrition and dietary medicine researcher Lisa Jamieson.

Technological Solutions in the Booth:

• The booth was divided into two functional zones: a Wellness Space for live talks and performances, and an information & presentation area dedicated to individual product brands.

• The main visual elements were two GLOSHINE 5.2.6 LED screens, one of which was enhanced with dynamic LED backlighting that adapted to color scheme of the corporate identity of the product being presented.

• Interactivity was provided by three Iiyama 55’’ touchscreens, allowing visitors to comfortably explore product details.

• To create an even more engaging experience, we also implemented a wireless "silent disco" system – an ideal solution for interactive presentations without disruptive background noise.

The result was a modern, technologically advanced booth that not only represented HALEON at the highest level but also captivated thousands of professionals and congress visitors