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Mercedes-Benz event: Launch of the new S-Class

For the presentation of the Mercedes-Benz flagship, we prepared a technological backdrop at the Sheraton Hotel that underlined the innovative character of the new S-Class.Our aim was to create a visually captivating environment for journalists and clients without distracting from the vehicle itself. 

Flexible LED screen as scene immersion element

The dominating feature of the whole event was the top LED screen Unilumin UpadIV 1.9-S. With a total dimension of 8,0 × 2,5 m we have achieved an impressive resolution 4096 × 1280 px, which ensured a perfectly sharp and smooth image even when viewed at close range.

Key installation features:
  • High flexibility: Thanks to the unique properties of the modules, we didn't build the screen as a classical surface, but sculpted it into a dynamic shape that followed the lines of the scene.

  • Immersive environment: The curvature and fluidity of the image created a deep, immersive backdrop that matched the atmosphere of each segment of the evening in real time.

  • Synergy with design: The LED screen served as a seamless visual backdrop, its shape and brightness underlining the premium presentation of the new S-Class.

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