The presentation of the new BMW 7 Series took place in the Danubiana Gallery, which introduced this new premium range to the Slovak market. The whole show was interactive and led by well-known actor Richard Stanke. The show did not lack creeping smoke or a lifting LED screen, which was the gateway for the new BMW. In order to ensure all guests had a comfortable view of the programme, we distributed the signal in the rugged gallery space on 6 screens with a diagonal of up to 269 cm. The BMW presentation was audio supported by a surround sound system, which was implemented with our Leopard system and UPQ from Meyer Sound. The entire exterior of the building and also its surroundings were illuminated with LED exterior lights. Another interesting feature was the new all-glass tent, equipped with full air conditioning in addition to heating, from which guests could observe the Danube basin in comfort.